At Rockley, planning for the new financial year involves reflecting on the previous 12 months: How well did we achieve our goals? Where can we improve? What have we learned from our clients, from the animals and about the land? The answers to these questions and more help us plan, improve our service to our clients and strengthen our commitment to providing elite red Brahmans, quality product. Read more about five Rockley highlights from the year that was…
#1 Successful return to Rockhampton Brahman Week Sale
We were delighted with our sale result in October 2016. After what seemed like a huge build-up, Rocky lived up to all expectations and we sold ten out of ten Rockley sires for an average of $13,350. After a three-year absence, we welcomed back existing clients, gained new ones and were thrilled to be part of a record breaking Brahman Week. Encouraged by these amazing results we gained further confidence that our product is meeting the market.
Image: Rockhampton Brahman week sale topper, Rockley Tyrion (P) sold to Stewart, Stephanie and Tom Nobbs, Yoman, Moura
#2 New heights reached at Big Country Sale
We thoroughly enjoyed our second year back at Charters Towers. We were rewarded for taking elite red Brahmans to our northern clients, with Rockley bulls averaging $21,666, well above the red Brahmans overall average of $8,435. Our leading bull, Rockley Premium was our sale topper, selling for $35,000. We have a strong polled team headed for Big Country in 2018 and we are looking forward to it.
Image: Our top-priced bull at Big Country was Rockley Premium Platinum (P), who sold to Peter Camm for $35,000
#3 Even clearer breeding objectives
We believe breeding is more than matching a good looking bull with a nice looking cow. The silver lining to our quarantine experience is that we used the time to reassess and strengthen our long-term breeding objectives. We are still committed to our 7 elite breeding attributes and we listen carefully to what our clients want. We value education, new technologies and trait measurement, knowing that our ability to embrace change to enhance production of animals we are proud of is key to our success.
Image: Ashley puts theory into practice
#4 485 hectares of opportunity
In 2016 we acquired land adjacent to Ungarra. This came at a fortunate time, with prices for premium country increasing ever since. The seasons haven’t been quite so kind. We didn’t receive enough moisture to plant our summer crop but did collect sufficient rain from Cyclone Debbie to plant leucaena and oats. Both have stuck nicely, with the oats ready to be fed off. The leucaena is hardy and expected to thrive when we get more rain. Our goal remains to improve the new land, grow its capacity and increase the quality of our animals both for breeding and passing on to customers.
Image: Young oats at Ungarra
#5 North Australia Beef Research Council – Young Achiever Medallist
I was honoured to be awarded the 2016 NABRC Young Achiever Medal. This award recognises contributions to the industry through engaging with the research community, using new knowledge and practices at Rockley and encouraging others to follow suit. Of course, it’s impossible to win an award like this on my own and I would like to thank everyone who has supported my efforts.
Image: Dr Lee Fitzpatrick, Chairman of the North Australia Beef Research Council, presented Ashley with the 2016 Young Achiever Medal
To find out more please contact me (Ashley) on 0408 780 810.