Ashley is the third generation to run Rockley Brahman stud, which is spread across three properties in Central Queensland. The stud was established in 1954 by his late Grandfather, Arnie Kirk. In 2012, Rockley experienced a major setback, with the detection of Bovine Johne’s Disease, the stud still remains under movement restrictions and is working with Biosecurity to resolve the matter. Ken Rich is the founder of Quality Silage Systems (QSS), which was acquisitioned by Lallemand Animal Nutrition in 2012; Ken has remained as the chairman of the company since the acquisition. Ken believes one of the key aspects to his success in the industry is his ability to provide the customer with an end product that they want, rather than an end product that the producer believes they want, “if you don’t have customers, you don’t have a business’.
Together Ashley and Ken are going to focus on the Big Country Sale in 2016, held in Charters Towers, which will be the first sale Rockley Brahmans will be involved in since 2012. In the 12 month lead up to the bull sale the emphasis will be on redeveloping their customer base, and finding out what it was that drew customers to Rockley bulls initially. ‘It is time we broadened our focus from breeding a bull and ensuring it meets our standards, to breeding a bull that is suited to the customer; I am looking forward to getting out and being able to connect with our customer base.’
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